The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and sustain a clean ecosystem in which advertisers can have confidence. This is where data centres can play an important part.
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How to identify and stop malicious bots from attacking your websites.
Web scraping is responsible for millions of dollars in lost annual revenue. It is the wholesale theft of website content. On average, 2% of online revenue is lost as a result of web scraping.
Discover how important marketers view the issue of removing fraud from the data ecosystem, including the pressing need to reduce overall latency in order to combat the new breed of sophisticated cyber criminals.
This paper will briefly examine the origins of the current online advertising marketplace, how the marketplace operates today, and how fraud has become so rampant it threatens the entire paradigm. It will also explore how a novel “clean” approach to the online infrastructure, known as Equinix Ad-IX Ecosystem™, offers a solution that benefits all parties involved.
In this seminal benchmark study, Digital Content Next (DCN) and White Ops worked to categorize the bot impact across high-quality Web publisher sites.
The threat to advertisers continues to increase with the pervasive use of known fraud tactics including device emulation, mobile user agent spoofing, mobile location spoofing, and user acquisition fraud.
Advertisers lose over $850 million per year to invisible fraud within mobile apps
Technology & Tactics
Eddie Schwartz, WhiteOps President and COO, sits down with Equinix’s Will Speck to discuss fraud in programmatic advertising and how WhiteOps keeps pace with the ever evolving tactics of fraudsters.
We are suffering the largest crime wave in human history, and it is built on a foundation of failed cybersecurity.
As programmatic gains traction with marketers, publishers require more information and sophisticated tools to thrive.