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Ad Fraud Uncovered



The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and sustain a clean ecosystem in which advertisers can have confidence. This is where data centres can play an important part.

Equinix Blog

Your DVR Is Going Mobile. But How Can You Keep It Fast and Secure?

Digital Ads Demand Speed. Where Can You Find It?

Why Telecom and Media Content Are Converging

Equinix Opens Scary-Good Data Center in Transylvania

Mobile Is the Driver as Programmatic Ads Become Dominant

How Media and Entertainment is Writing a New Script to Speed Content to Consumers




Fighting Fraudsters

The 2016 Bad Bot Landscape Report

The 2016 Bad Bot Landscape Report

How to identify and stop malicious bots from attacking your websites.

The 2016 Economics of Web Scraping Report

The 2016 Economics of Web Scraping Report

Web scraping is responsible for millions of dollars in lost annual revenue. It is the wholesale theft of website content. On average, 2% of online revenue is lost as a result of web scraping.

ExchangeWire Research: Current Marketplace Attitudes Towards Fraud in Programmatic Advertising

ExchangeWire Research: Current Marketplace Attitudes Towards Fraud in Programmatic Advertising

Discover how important marketers view the issue of removing fraud from the data ecosystem, including the pressing need to reduce overall latency in order to combat the new breed of sophisticated cyber criminals.

White Paper: How Fraud is Plaguing the Online Advertising Industry

White Paper: How Fraud is Plaguing the Online Advertising Industry

This paper will briefly examine the origins of the current online advertising marketplace, how the marketplace operates today, and how fraud has become so rampant it threatens the entire paradigm. It will also explore how a novel “clean” approach to the online infrastructure, known as Equinix Ad-IX Ecosystem™, offers a solution that benefits all parties involved.

2015 Bot Benchmark Report

2015 Bot Benchmark Report

In this seminal benchmark study, Digital Content Next (DCN) and White Ops worked to categorize the bot impact across high-quality Web publisher sites. 

Study: Mobile Device Hijacking Ad Fraud Tactic Threatens Mobile Ad Ecosystem

Study: Mobile Device Hijacking Ad Fraud Tactic Threatens Mobile Ad Ecosystem

The threat to advertisers continues to increase with the pervasive use of known fraud tactics including device emulation, mobile user agent spoofing, mobile location spoofing, and user acquisition fraud. 

Thousands of Apps Secretly Run Ads That Users Can't See

Thousands of Apps Secretly Run Ads That Users Can't See

Advertisers lose over $850 million per year to invisible fraud within mobile apps

Technology & Tactics

Eddie Schwartz, WhiteOps President and COO, sits down with Equinix’s Will Speck to discuss fraud in programmatic advertising and how WhiteOps keeps pace with the ever evolving tactics of fraudsters.


The Feds Have Let the Cyber World Burn. Let's Put the Fire Out

The Feds Have Let the Cyber World Burn. Let's Put the Fire Out

We are suffering the largest crime wave in human history, and it is built on a foundation of failed cybersecurity.

Forrester Report: Greater Transparency is Critical to Programmatic Success for Publishers

Forrester Report: Greater Transparency is Critical to Programmatic Success for Publishers

As programmatic gains traction with marketers, publishers require more information and sophisticated tools to thrive.

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