content-and-digital-media
Brightroll

The largest independent video ad technology platform

Since the advent of broadcast TV, video has been a powerful way to engage consumers. But the way people watch video has evolved. Broadcast is no longer the only impactful or efficient way to reach a broad audience. The new video viewerscape has arrived, and it includes four screens – computers, smart phones, tablets and connected TV – that enable advertisers to reach consumers anywhere, anytime with any message.

It was with this vision that a team of Internet advertising veterans and engineers founded BrightRoll in 2006. A pioneer in the continuously evolving digital video advertising ecosystem – the fastest growing segment of online advertising today – BrightRoll is focused on the challenges facing advertisers and how to meet their complex marketing objectives.

BrightRoll strives to innovate and remain ahead of the constantly shifting digital video advertising landscape. The company’s technology platform offers the most advanced solutions to help advertisers meet campaign goals and give publishers access to the industry’s largest video marketplace to maximize the monetization of their inventory.

As the largest independent video advertising platform, BrightRoll powers digital video advertising for the world’s largest brands including 85 of the top 100 advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.

Headquartered in San Francisco, BrightRoll has offices across the United States with international operations in Canada and Europe.

Join us or see our solutions for advertisers and agencies and publishers and developers.

 

Insights

Viewability Measurement for Video: An Industry Overview

Viewability Measurement for Video: An Industry Overview


Advancements in technology and industry standards enable the measurement of whether ads served can be seen by users. In the wake of these developments, the digital advertising industry is increasingly moving toward a “viewable” impression standard where advertising impressions are measured and counted based on the opportunity for users to...   READ MORE +


As the largest independent video advertising platform, BrightRoll powers digital video advertising for the world’s largest brands including 85 of the top 100 advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.