Why Timeline Labs Chose Datasift


Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to Discover, Display and Measure relevant social media interactions. 



Discover, Display & Measure 

Oriented to the needs of traditional media companies who are seeking to incorporate social media into their operations, Timeline Lab’s application empowers editors to Discover, Display and Measure relevant social media interactions. It allows them to identify stories as they break, track trending news as it develops, and leverage social conversations relevant to their broadcasts for content on video, web, and mobile channels.

  • Discover new, meaningful content more efficiently while reducing costs
  • Display rich content that enhances audience engagement and creates new advertising revenue opportunities
  • Measure in real time the true reach of influential conversations across social media.

Project Requirements

To help their clients discover and track newsworthy content in social media, TLL monitors social content in two ways: filtering by topics via keyword sets, and by social activity in regional geographies for local news customers. Relevance and speed are critical, and as TLL’s business grew, they found they required a more robust data platform to support their needs. Specifically they looked for improvements in:

  • Easy to use topic filtering & categorization tools
  • Data source availability and fidelity of resulting data feed
  • Availability of enriched metadata for link extraction and improved geo coverage

Thumbnail by Jason Howie//CC BY 2.0

DataSift is focused on producing state-of-the-art data-filtering technology and driving innovation in Big Data.