White Paper: 10 Questions to Ask When Choosing a Video Player

This white paper offers a unique way of looking at your online video strategy. The strategy is usually comprised of many parts: content, branding, monetization, user engagement, social capabilities etc. In this paper we take a look at all these strategic elements through the lens of the player experience. If you are able to present a powerful video player that is both feature-rich and quick to load and respond – you are going to be successful.

Think of the player as a brick-and-mortar store: beautiful glass storefront with a well-branded skin, convenient buttons and a beautiful thumbnail will help lure the viewers. Once they click “Play” it is like they walked inside. This is where the player’s technology lights up to deliver a smooth video experience that will impress users regardless of their location or device. The player capabilities should inspire the user to take action, based on the strategy goals: watch more videos, click on ads, answer an interactive survey, upload UGC content or share your content with the world

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