White Paper: 10 Questions to Ask When Choosing a Video Player

White Paper: 10 Questions to Ask When Choosing a Video Player

This white paper offers a unique way of looking at your online video strategy. The strategy is usually comprised of many parts: content, branding, monetization, user engagement, social capabilities etc. In this paper we take a look at all these strategic elements through the lens of the player experience. If you are able to present a powerful video player that is both feature-rich and quick to load and respond – you are going to be successful.



This white paper offers a unique way of looking at your online video strategy. The strategy is usually comprised of many parts: content, branding, monetization, user engagement, social capabilities etc. In this paper we take a look at all these strategic elements through the lens of the player experience. If you are able to present a powerful video player that is both feature-rich and quick to load and respond – you are going to be successful.

Think of the player as a brick-and-mortar store: beautiful glass storefront with a well-branded skin, convenient buttons and a beautiful thumbnail will help lure the viewers. Once they click “Play” it is like they walked inside. This is where the player’s technology lights up to deliver a smooth video experience that will impress users regardless of their location or device. The player capabilities should inspire the user to take action, based on the strategy goals: watch more videos, click on ads, answer an interactive survey, upload UGC content or share your content with the world

Download the White Paper

Kaltura provides the world's first and only Open Source Online Video Platform. Our platform includes industry leading media management applications as well as a framework for developing custom applications. That basically means that Kaltura provides you with flexible video solutions to cover all of your needs both now and in the future.
CONTACT
Lisa Bennett
lisa.bennett@kaltura.com
646-290-5445
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