White Paper: How Content Marketing and Native Will Drive a New Era of Engagement
A state of the industry intelligence report for brands and publishers.
A state of the industry intelligence report for brands and publishers
In order to uncover the real state of the content marketing and native advertising industry, PulsePoint and Digiday surveyed over 500 brands, agencies, and publishers, digging into the formats, current trends being used and marketplace challenges that define the content marketing and native landscape.
The result is a strong case for a more engaging and programmatic future.
Content marketing is the overarching strategy; native is one tactic of execution.
Brands are looking to programmatic solutions for mid-upper funnel campaign objectives.
Engagement metrics will soon replace CTR.
Programmatic will soon power the targeting, optimization & measurement of content marketing campaigns.