White Paper: Exploring the Cloud – What It Is, Where It’s Going, and Why It Matters


The purpose of this document is to educate today’s business leaders on what the cloud is, where it’s going, why it matters, and how an organization can use the cloud effectively to satisfy its critical goals.



The ideas and opinions around the cloud in today’s technology circles have compounded upon each other to form a giant cumulus—much like the globular, white semblances in the sky for which the computing capability is named. There are myriad theories as to the cloud’s relevance, usability and risks—so many, in fact, that one might begin to wonder if the cloud can be positioned in any fashion that an organization wishes, just to make a sale.

It is with this in mind that this white paper was developed. The purpose of this document is to educate today’s business leaders on what the cloud is, where it’s going, why it matters, and how an organization can use the cloud effectively to satisfy its critical goals. We paid particular attention to the need for simplicity, clear verbiage, and the elimination of marketing jargon that could potentially “muddy” the message of what the cloud really is, and what it can potentiatally offer. 

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