White Paper: Enabling Cloud in The Digital Enterprise


With over 50 billion networked devices and zettabytes of data being created each year, the digital economy threatens to overwhelm traditional IT organizations. In the past organizations had to estimate future needs and make large capital investments far in advance of those needs. This approach, while always tenuous, is even less viable in today's digital enterprise. The emergence of cloud computing promises to ease this challenge. When implemented correctly. 



The proliferation of devices and data is increasing at an exponential rate. This rapid change is fueled by both the economic recovery of recent years and by the digitization and interconnectedness of nearly everything. With over 50 billion networked devices and zettabytes of data being created each year, the digital economy threatens to overwhelm traditional IT organizations. In the past organizations had to estimate future needs and make large capital investments far in advance of those needs. This approach, while always tenuous, is even less viable in today's digital enterprise. 

The emergence of cloud computing promises to ease this challenge. When implemented correctly, cloud-based services enable organizations to quickly respond to changing market conditions. Cloud's consumption-on-demand capacity and pay-as-you-go pricing offers the following advantages. 

  • Rapid scalability, leading to increased business agility
  • New and enhanced services and functionality
  • The ability to mix owned and pay-per-use services as needed
  • Increased cost efficiencies by tailoring capacity to consumption
  • The ability to focus on end services rather than on technology

These cloud services are built on and consumed over the network. To be successful, cloud computing needs robust and high performance connectivity services. Simply put, services that are consumed over the network require a solid foundation. The base of this foundation is an evolved network design that links data and application hubs to edge locations to provide a consistently good user experience. Good user experience ensures productive workers and happy customers. Bad user experience results in user dissatisfaction and lost business. 



Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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