Wearable Shopping Experiences in Demand


Retail Technology magazine recently wrote about the rise of wearable technology, pointing to its inevitable push into the retail world. Referencing a new survey from Vista Retail Support, it reveals that “almost three-quarters (72%) of shoppers believe wearable technology will be the future of retail”.



Retail Technology magazine recently wrote about the rise of wearable technology, pointing to its inevitable push into the retail world. Referencing a new survey from Vista Retail Support, it reveals that “almost three-quarters (72%) of shoppers believe wearable technology will be the future of retail”.

New technologies including smartwatches, wristbands, stickers and smart clothing will give customers a wealth of new ways to shop and interact with retailers, accessing a speedier and more personalised experience. For retailers, advancing technology offers the opportunity to make payments even more convenient, as well as making it easier for their customers to access detailed product information, receive offers and navigate around the store.

It’s no surprise that 82% of shoppers viewed improving the speed at the checkout as the main advantage of using wearable technology. Once customers have selected their goods, they want to pay for them as soon as possible. Combined with a virtual dressing room, customers will one day be able to ‘try on’ clothes in front of virtual mirrors and then pay for them quickly and securely.

How soon will these technologies become available on our high-streets? Well according to the survey, just over half (51%) of respondents believe that wearable technologies will be commonplace in stores within two to five years. If retailers are to cater for this expectation then they need to ensure that their networks are able to cope with the wealth of new data that will need to come into each high street shop.

Just as understaffed checkouts can deter customers from completing their purchases, underperforming technology that fails to load or respond quickly will discourage people from shopping at a particular store. Ensuring networks are ready now for the customers of the future is imperative. Even though the UK is a few years away from wearable technology becoming commonplace, reacting late to growing demand hands the advantage to more forward-thinking competitors.

Read the Original Blog Post Here

TFM Networks Ltd (TFM) is a market leading, business only, Telecom Provider, which offers a complete range of business only services from traditional telephone lines and mobiles, right through to integrated IT communication solutions ,voice and data networks, and access technologies including ADSL, FTTC, Leased Lines, EFM Circuits, Ethernet over Fibre and 3G.
CONTACT
Sales
Info@tfmnetworks.com
0845 434 8439
  Company Website
  Facebook
  Linkedin