VIDEO: How Equinix's Ad-IX Ecosystem Enables BrightRoll


Watch how BrightRoll leveraged the Equinix platform to build the industry's fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can't rely on the public Internet. 



Watch how BrightRoll leveraged the Equinix platform to build the industry's fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can't rely on the public Internet. 

VideoRTB+ is the fastest RTB offering in the digital video advertising industry. Real-time bidders must analyze ad impression information from exchanges and submit bids within a fraction of a second. Reducing latency helps buyers by increasing their ability to successfully respond to more bid requests within the required time limit. The VideoRTB+ solution increases the ability of real-time bidders to successfully review, analyze and bid on video ad inventory, which translates into better performance for advertisers and increased revenue for companies in the video advertising ecosystem.

According to Forrester, RTB is the fastest growing segment of the online video advertising market, forecasted to grow more than 70 percent in 2013. Successful RTB buys require companies to receive, analyze and bid on individual ad impressions within 100 milliseconds. Latency, or the amount of time it takes for information to travel from the exchange to the bidder and back, frequently limits a buyer's ability to successfully bid on inventory.

VideoRTB+, the first-to-market, ultra-low-latency video solution from BrightRoll, available only at Equinix, significantly reduces latency by offering a direct connection between bidders and the BrightRoll Exchange (BRX). This enables BRX customers to access data faster and bid successfully on more video ad impressions.

BRX is the industry's largest, most trusted video ad marketplace bringing buyers and sellers together in real time. With billions of video ads served monthly across PCs, smartphones, tablets and connected TV devices, BRX enables advertisers to reach specific audiences efficiently and at scale while ensuring campaigns are executed across high-quality, brand-safe sites.

Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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