Three Practical Applications for Big Data


Big data is widely regarded as transformative for business. There is barely a business in existence that wouldn't benefit from more data about its operations, its customers, and the marketplace. However, there is still no shortage of decision makers who decline to see the potential advantage, often as a reflexive reaction to the excessive hype that has surrounded big data analytics.



by William Hayles

Big data is widely regarded as transformative for business. There is barely a business in existence that wouldn't benefit from more data about its operations, its customers, and the marketplace.

However, there is still no shortage of decision makers who decline to see the potential advantage, often, I suspect, as a reflexive reaction to the excessive hype that has surrounded big data analytics. In this, the first of several articles we'll be publishing in the coming weeks that examine the practical implications of big data for business, I'd like to take a high-level look at three practical applications for big data analytics.

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