REPORT: The Hidden Real Time computing Foundation That is Disrupting the World


By now, it’s evident that the speed of business is heading inexorably toward “real time,” and that means that industry by industry, a specialized infrastructure is emerging to support disruptive forms of business that has the net effect of driving higher yields for an entire ecosystem.



By now, it’s evident that the speed of business is heading inexorably toward “real time,” and that means that industry by industry, a specialized infrastructure is emerging to support disruptive forms of business that has the net effect of driving higher yields for an entire ecosystem. Most of this happens quietly in the background, but without latency-reducing direct interconnections, the recent transformations of financial trading and online advertising would have been impossible. Since many more industries will follow finance and advertising, it is imperative for leaders to understand how to make an industry operate in real time.

The push to real time started with finance. Since electronic trading became the standard, buyers and sellers began looking for ways to accelerate transactions. At first, firms had no choice but to purchase expensive dedicated lines from a data center provider in order to exchange, and often point-to-point connections between firms. With the advent of carrierneutral interconnection points such as Equinix, many firms ultimately decided to co-locate their trading engines next to each other in secure, neutral, high-performance data centers. With ubiquitous, low-cost computing in the cloud, the need for completely dedicated infrastructure has diminished. But the advantage of proximity has only increased, and the same speed requirement is emerging for other businesses, such as advertising.

We don’t know when and which industry will develop instantaneous connectivity needs, but when it happens, it will seem like it “happened overnight,” and no one in charge of technology will want to be on the wrong side of the transition.



Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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