The Essential Strategy for Scaling Digital Businesses

The Essential Strategy for Scaling Digital Businesses

The largest digital players have known for years that private connections, in which data and information can be exchanged directly without traversing the public Internet, is the only option.


With the advent of the Internet of Things, omnichannel retail and consumer demands for digitally traded services, all industries must undergo digital transformations in the coming years to survive. A crucial aspect of making this initiative successful is understanding digital transformation and knowing that your business will be ready to scale digitally as you grow. Companies must ensure they have a strategy to handle new demands and operate smoothly in the cloud.

According to Gartner, “The problem is that 80% of CEOs have not yet changed their business model, despite significant investment in digital business (see ‘2017 CEO Survey: CIOs Must Scale Up Digital Business’). The primary focus of many CEOs is to sell more of their current solutions in new ways, including through digital channels. In such situations, digital is used to optimize the existing business model but not to create new value propositions.”[1]

Enterprises must therefore expand their focus on “firmographics” as they map out their scaling strategy. Essentially, firmographics is a form of digital engagement: it’s how companies plan to grow digitally, how this growth will be supported by investments that benefit staff and customers, and how they’ll make those investments over time. As firms grow and their revenue increases, they’ll need additional digital capacity to handle the demands of both their employees and customers in an ever widening number of locations.

Self-evidently, more users and more employees means greater consumption of cloud-based applications to conduct digital business. Urbanization, cybersecurity risks and data sovereignty will all contribute to companies requiring additional cloud capacity. User density will increase, and companies will also need the ability to control their data locally to mitigate cybersecurity risks and comply with regulations.

Thus, in this new digital era, business will only become more complex. What’s the secret sauce to ensuring they can manage this wave of new digital needs?

Connectivity Is the Key

Dependable, secure connectivity is the foundation of thriving in a digital business. Connectivity will make or break a company’s ability to digitally scale. The largest digital players have known for years that private connections, in which data and information can be exchanged directly without traversing the public Internet, is the only option. These private connections, also called as interconnections, are growing exponentially because businesses know the value of bypassing the public Internet. According to the Global Interconnection Index, Volume 2, interconnection bandwidth will grow by over 60% to 33 zettabytes of capacity per year—10x the growth of Internet traffic. If you’re competing at the highest level, you need a strategy that uses private connections so that your business can scale.

Read the entire article on The Datacenter Journal >

Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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