The Center of Performance: Enhancing the App Experience for End-Users


In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation.

This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.



In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation.

This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.

Expanding CIO priorities

According to Gartner’s global survey of 2,335 CIOs conducted in 2012, CIOs are increasingly being measured against a broad set of business priorities that includes:

1) Increasing Enterprise Growth
6) Improving Efficiency
2) Attracting and Retaining New Customers 7) Improving Profitability
3) Reducing Enterprise Costs 8) Attracting and Retaining the Workforce
4) Creating New Product and Service Effectiveness 9) Improving Marketing and Sales
5) Delivering Operational Results 10) Expanding into New Markets

Meanwhile, technology growth trends are changing how enterprises conduct business. CIOs must deploy architectures that deliver value in these areas, while also scaling their infrastructure in anticipation of these trends.

 

 



Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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