Technology Will Drive the Next Retail Revolution


As ecommerce booms, bricks and mortar retailers need to keep finding new ways to attract customers through their doors, and encourage spending once they are there.



British retail sales dropped in early January 2016, according to the Confederation of British Industry (CBI), reportedly due in part to lower sales of winter clothing due to the mild weather. Citing fierce competition and persistent price deflation, the CBI’s industry survey also forecasted a subdued outlook for February and beyond.

Reuters reports that expected sales for the three months ahead fell to “its lowest since September 2013, and stores scaled back orders with suppliers by the most since May 2013”.

As ecommerce booms, bricks and mortar retailers need to keep finding new ways to attract customers through their doors, and encourage spending once they are there.

Aside from increasingly frequent sales cycles, technology is one of the main ways in which retailers are doing this – from smart beacon technology, to virtual mirrors, to smarter and more convenient payment methods.

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