Relating Big Data Insights to Business Goals Helps Maximize Data Value

Over the last few years there has been a relentless focus on big data as a technology problem. Resources have been invested in solving the technological problems posed by data collection, storage, and analysis. That's all well and good, but solving the technological issues surrounding big data leaves a lot of work left to do and most of the important questions unanswered.

Big data technologies are tools, and tools are only useful if they're applied in ways that benefit the user. A hammer is always a hammer, but it's not put to its best use if the job requires a screwdriver.

Proper tool use requires both an understanding of the context in which tools will be used and the outcomes that are desired. Lacking either or both of these leads to the application of big data technologies in ways that are not maximally effective, to say the least.

To make the most of big data, businesses need the right data, the right tools, and an understanding of the context in which those tools will be applied. A firm understanding of the context is the only way to develop a synergy between big data outcomes and business goals.

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