Ooyala Global Video Index

The Bottom Line

It’s not likely we’ll ever return to the days where UGC or short-form content dominates the total time watched on any device. The belief that consumers, especially Millennial consumers, are most desirous of short, bite-sized nuggets of content is just flat-out wrong. Both Verizon’s Go90 mobile video service and NBCUniversal’s comedy SVOD service, Seeso, have learned that lesson the hard way.

While there obviously is a place for snippets of entertainment, sports highlights, news reports, even skateboard-riding dogs, they need to be supported by high-end, longer content that provides an experience similar to the best available on traditional broadcast and pay-TV.It’s not the content that’s being redefined by online video, it’s simply how it’s consumed.     

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