SaaS Sidekicks and How They Enhance Product Value


Product differentiation has to be constant and consistent, especially when it comes to networking technologies. There is a silver lining.



Remember Batman and Robin?

Of course you do. Every person who’s ever owned a television or read comic most likely knows Batman and Robin. Together, the team solved innumerable cases and successfully got through many close calls against the bad guys.

Batman, however, was always the star of the show. Robin, though crucial to the success of the partnership, always remained out of the spotlight.

It has been much the same with enterprise networking for a long time. Today’s so-called “solutions” solve just a part of the problem, through the basic product. Support, management, visibility, best practices consulting, customization – even basic additional features are all add-ons – paid or otherwise. Product vendors stop short of being true solution providers, and nickel and dime customers for every piece of the solution.

What’s worse, these add-ons aren’t usually that great – since product vendors tend to focus extensively only on equipping Batman (the primary product) with better features, while Robin (enterprise support, visibility and management) tends to lack the attention he needs. As vendors continue to focus on product differentiation and advanced functionality, the truth is that such differentiation, even if achieved, is often short-lived. Customers today are very savvy and easily switch vendors, thanks to the choices in the market. Product differentiation has to be constant and consistent, especially when it comes to networking technologies.

There is a silver lining. Read on!

 

Aryaka’s Networks for the New Enterprise integrates the benefits of WAN optimization, application delivery and cloud access with reliable, secure and dedicated connectivity into a single intelligent network, eliminating the need for hardware and dedicated links that take months to provision – providing an optimized enterprise grade network that is setup and ready to go in minutes.