SaaS Sidekicks and How They Enhance Product Value


Product differentiation has to be constant and consistent, especially when it comes to networking technologies. There is a silver lining.



Remember Batman and Robin?

Of course you do. Every person who’s ever owned a television or read comic most likely knows Batman and Robin. Together, the team solved innumerable cases and successfully got through many close calls against the bad guys.

Batman, however, was always the star of the show. Robin, though crucial to the success of the partnership, always remained out of the spotlight.

It has been much the same with enterprise networking for a long time. Today’s so-called “solutions” solve just a part of the problem, through the basic product. Support, management, visibility, best practices consulting, customization – even basic additional features are all add-ons – paid or otherwise. Product vendors stop short of being true solution providers, and nickel and dime customers for every piece of the solution.

What’s worse, these add-ons aren’t usually that great – since product vendors tend to focus extensively only on equipping Batman (the primary product) with better features, while Robin (enterprise support, visibility and management) tends to lack the attention he needs. As vendors continue to focus on product differentiation and advanced functionality, the truth is that such differentiation, even if achieved, is often short-lived. Customers today are very savvy and easily switch vendors, thanks to the choices in the market. Product differentiation has to be constant and consistent, especially when it comes to networking technologies.

There is a silver lining. Read on!

 

Aryaka, the Cloud-First WAN and Security company, and a Gartner “Voice of the Customer” leader makes it easy for enterprises to consume network and network security solutions delivered as-a-service for a variety of modern deployments. Aryaka uniquely combines innovative network, security, and management capabilities to offer a highly integrated SD-WAN and SASE architecture built for architectural flexibility and best-in-class customer experience. The company’s customers include hundreds of global enterprises, including several in the Fortune 100.