How Aryaka’s customer support team achieves over 95% customer retention rates


how did we create a team that makes our customers so happy?



“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.
– Donald Porter, VP of British Airways

Last week, we talked about how the sidekicks (customer support team) have well and truly arrived. Today, I want to ask you how often have you recommended a product/service because of the brilliant experience you had with a particular person on the other side of the help line or help desk? Let me guess… more than once?

Customer support has become the most cost-effective solution to retain and grow your customer base. Bad customer experiences, in contrast, lead to a dip in customer loyalty, brand image, and eventually a business’s bottom line, as poor customer service is the most common reason companies give for switching to new services/products.

As customers start to engage with companies across multiple channels, they expect consistent and reliable experiences. This is particularly true for enterprise IT customers, since investments in IT and networking technologies can be substantial. In fact, the true value of a product/service is constrained by the time it takes to fix it when something goes wrong. Customer expectations can be met not only through architecting and deploying technology that performs the best, but also through building a support team that is empathetic, responsive and super talented. At Aryaka, we have acknowledged this reality from the day we were born and have made it into our top priority.

Aryaka is built on a high support model. We are more of a trusted partner than a standalone vendor.  It is a well-known fact that we win customer contracts because of the unmatched performance and reliability, and our customers stay with us because of extraordinary support experiences. Our customer retention rates are well over 95% and easily among the best in the WAN Optimization and CDN industries.

Read the full blog to know how we created a team that makes our customers so happy.

Aryaka’s Networks for the New Enterprise integrates the benefits of WAN optimization, application delivery and cloud access with reliable, secure and dedicated connectivity into a single intelligent network, eliminating the need for hardware and dedicated links that take months to provision – providing an optimized enterprise grade network that is setup and ready to go in minutes.