Flexible Infrastructure Powers Ever More Rapid Innovation Cycles


In all areas of business, from HR to logistics, and from product design to manufacturing, the ability to deploy information infrastructure accelerates the pace of innovation, shortening innovation cycles and allowing us to truly iterate.



Information has always been at the heart of business. Ever since the first companies were incorporated in the 16th Century, it's been recognized that the more efficiently information can be communicated and analyzed, the more quickly businesses can react.

Over time, we've developed ever faster ways of getting information to where it needs to be: couriers, the postal service, telegraph, telephone, Internet. With each new technology, the speed at which businesses could react to changing circumstances and markets accelerated.

But, however fast we got at moving information to the people who needed it, the infrastructure for dealing with that information has always been resolutely physical. From the clerk writing memos to the mainframe and modern blade servers, the physicality of information infrastructure has imposed a limit on the speed at which innovation can happen.

In the late 20th Century, the speed at which new models of processing and new applications could be deployed was tied to the speed at which physical infrastructure could be put in place.

With the coming of virtualization and the cloud, the bonds between infrastructure deployment and physical infrastructure are severed, removing what has always been a brake on innovation.

The significance of the historical changes the cloud brought are hard to overestimate. In all areas of business, from HR to logistics, and from product design to manufacturing, the ability to deploy information infrastructure accelerates the pace of innovation, shortening innovation cycles and allowing us to truly iterate.

Outscale is a leading edge company offering Cloud services to companies of all sizes, ranging from startups to multinational.


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