Guide to program benefits and resources that help partners grow their business
Equinix Partner Program
The Equinix Partner Program makes it easy for partners to align their go-to-market plans with Equinix to create steady demand and maximize marketing return on investment. The program aims to deliver benefits based on the partner’s commitment to achieving sales and marketing goals.
The program is structured to support three partner categories and three partner participation levels, based on strategic value, alignment and commitment to revenue targets.
Equinix Partner Central Portal
Partner Ecosystem
The partner categories are organized to support indirect channel and technology partners. Each category supports three levels of participation.
Partner Categories
- Platform Partners are vendors that provide technology and solutions that help Equinix deliver integrated solutions to our mutual customers.
- Resellers provide an indirect sales channel with Equinix and other solution providers to their customers. VARs (value-added resellers), SIs (systems integrators), MSPs (managed service providers), etc., specialize in buying and configuring product and services from many vendors to build complete IT solutions for their customers.
- Sales Agents/Consultants include Equinix master sales agents (MSAs) that are highly aligned with Equinix sales and marketing strategies. MSAs also support sales agents which may be independent business entities from the MSA but align sales activities under the guidance of the MSA. Consulting partners are included in this group and perform the same role in EMEA as sales agents in the AMER markets.
Partner Program Participation Levels
The program rewards partners with increasing benefits based on their strategic alignment with Equinix, revenue contribution and commitment to joint marketing efforts. All partners access program benefits through Equinix Partner Central.
- Silver Level - Partners typically engage in nominal sales motions with Equinix and require limited marketing support to execute their programs.
- Gold Level - Partners at this level provide an ongoing and substantial sales effort to mutually benefit the partnership. These companies commit to and actively participate in go-to-market (GTM) planning and execution to help drive sales. Gold level partners are assigned Equinix business development executives and participate in quarterly business reviews (QBRs).
- Platinum Level - Partners engaged with Equinix at this level make a substantial commitment to strategy alignment, marketing support and field enablement that drive a high sales commitment or have the ability to commit resources to support Equinix’s long-term strategy
Equinix (Nasdaq: EQIX) is the world's digital infrastructure company, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 63 metros across 26 countries.
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