eBook: Creating an Interconnected Cloud Service

Equinix's Creating an Interconnected Cloud Service eBook looks at the strategy behind superior service delivery. As cloud adoption grows, so do user expectations. Are you ready?

As more and more customers rely on cloud computing, providers need to be prepared to tackle the challenges that are inherent to widespread cloud adoption and optimize their service performance. That performance will make or break a cloud service provider in today’s competitive cloud landscape. And, if delivered successfully and consistently, can also differentiate providers from the pack.

Achieving an optimal level of performance isn’t simple. It’s a multifaceted challenge, and Cloud Service Providers (CSP) have many customer requirements to meet. Providers must be able to demonstrate proven and auditable processes and expertise on security, data privacy and compliance to satisfy enterprise customers.

Top 5 Impediments to Using Cloud Services

  1. Data security concerns
  2. Regulatory and compliance issues
  3. Concerns over cloud technology evolution
  4. Lack of clarity regarding business benefits
  5. Lack of cloud strategy and governance

Table of Contents

Cloud Adoption Today 1
A Service Delivery Strategy 2-3
Critical Connections 4
Why Equinix 5-6
Microsoft Azure Case Study 7-9
Marketo Case Study 10-11
CloudSigma Case Study 12-14
Foursquare Case Study 15-16
Conclusion 17-18


Equinix (Nasdaq: EQIX) is the world's digital infrastructure company, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 63 metros across 26 countries.
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