Disruption in Media and Entertainment

Industry trends

Media, entertainment and advertising companies are under increasing competitive pressure to create high-quality content and products on-demand with personalized and relevant content that follows the consumer to any device, anytime, anywhere.

Key drivers:

• A globally-distributed supply chain and consumer base is forcing content development and distribution to the edge
• Consumers want a personalized experience, delivered to all their devices—anywhere, anytime
• Global digital advertising will to grow by more than 10% this year to $160B ($80B in the U.S.)
• Online advertising is continuing to grow, with programmatic advertising expanding the fastest. Mobile is a major driver for this, and fraud is a key concern
• Demand is rising for content in new formats (UHD, AVI, 3D), streaming to multiple devices