Disruption in Media and Entertainment

Disruption in Media and Entertainment

Industry providers need greater collaboration within the global supply chain, fast access to product and customer data, and the flexibility to meet rapidly evolving consumer expectations. PDF Download.



Industry trends

Media, entertainment and advertising companies are under increasing competitive pressure to create high-quality content and products on-demand with personalized and relevant content that follows the consumer to any device, anytime, anywhere.

Key drivers:

  • A globally-distributed supply chain and consumer base is forcing content development and distribution to the edge
  • Consumers want a personalized experience, delivered to all their devices—anywhere, anytime
  • Global digital advertising will to grow by more than 10% this year to $160B ($80B in the U.S.)
  • Online advertising is continuing to grow, with programmatic advertising expanding the fastest. Mobile is a major driver for this, and fraud is a key concern
  • Demand is rising for content in new formats (UHD, AVI, 3D), streaming to multiple devices


Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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