Digital Ad Tech Company Wins Big with Equinix

Business overview

A global technology company offering a self-service demand-side platform for data-driven digital advertising campaigns wanted to move from a public cloud-only infrastructure to a hybrid cloud solution. It needed more control of its infrastructure and the ability to provide high-performance connectivity to its digital supply chain. Additionally, it required a scalable, consistent global IT infrastructure that could grow with the company, while improving performance to leverage its bid factor system and reduce costs.

The company’s advertising platform allows clients to manage integrated advertising campaigns across various advertising channels and formats, including connected TV (CTV), mobile, video, audio, display, social and native on a multitude of devices, including smart TVs, computers and various mobile devices.

DOWNLOAD THE ENTIRE CASE STUDY