Digital Ad Tech Company Wins Big with Equinix

Digital Ad Tech Company Wins Big with Equinix

See how a digital ad tech company is leveraging Platform Equinix® and managed hybrid cloud services from Unitas Global to reduce infrastructure management costs by 50% and lower bid latency to <100MS.



Business overview

A global technology company offering a self-service demand-side platform for data-driven digital advertising campaigns wanted to move from a public cloud-only infrastructure to a hybrid cloud solution. It needed more control of its infrastructure and the ability to provide high-performance connectivity to its digital supply chain. Additionally, it required a scalable, consistent global IT infrastructure that could grow with the company, while improving performance to leverage its bid factor system and reduce costs.

The company’s advertising platform allows clients to manage integrated advertising campaigns across various advertising channels and formats, including connected TV (CTV), mobile, video, audio, display, social and native on a multitude of devices, including smart TVs, computers and various mobile devices.

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Equinix, Inc. (Nasdaq: EQIX) operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 52 markets in the Americas, EMEA, and Asia-Pacific. Our mission is to protect, connect and power the digital economy.
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