Data Analytics Overtakes Big Data

Is the term ‘big data’ headed for the dustbin of history? In capital markets, firms are experimenting with emerging technologies such as machine learning to glean insights from internal and external data sets.  Not only are brokers and large asset managers scouring unique data sets for discovering alpha, but they are also looking at data to launch new revenue streams in what’s known as ‘data monetization.’

However, the term big data is losing its relevance, according to a recent industry webinar. While the concept of big data has focused on the problem of collecting and processing vast quantities of data including social media, corporate websites, satellite images and the Internet of Things— the trend is moving toward data analytics.

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