Customer Success Story: Criteo

Executive Summary

Criteo’s, rapid success and ever-increasing user demand - today it is the largest performance marketing firm in the world - meant that it needed to effectively duplicate its existing operations across the globe, particularly in Asia. By deploying with Equinix, Criteo was able to seamlessly expand beyond their Paris headquarters into Shanghai, New York, Amsterdam and Silicon Valley metros, offering every Criteo customer the same quality experience regardless of locale. Plus, Criteo now has a solid foundation to expand into future markets, quickly and easily, as well as manage any spikes in traffic growth within existing markets.

Business Challenge

Criteo’s business is based on a cost-per-click advertising model and assessment of post-click sales. As such, it is one of the largest Hadoop companies in the world, with more than 740 million advertisements created in 2015 alone. Unfortunately, that also means Criteo’s operations are highly susceptible to latency and performance infrastructure issues, especially as they expand. Initially these factors were not a significant hindrance to their Paris operations. But substantially increased network traffic (ultimately more than 2.5 million HTTP requests per second and 55+Gbps of bandwidth), plus global expansion plans meant it needed to create a marketing technology ecosystem that would both eliminate these issues and be replicable wherever user demand dictated.

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