We were able to consolidate our operational footprint by relocating our client services team within the same highly secure facility as our servers and cloud interconnect.
ContentBridge provides automated supply chain solutions to the entertainment industry. The company enables studios, distributors and aggregators to deliver movie, television, short-form and music content to digital media retailers more efficiently than traditional postproduction operations. It was growing at an extremely fast pace and urgently needed a data center solution that would allow them to expand and scale globally, offered seamless access to cloud and network service providers (CSPs, NSPs) — as well as Microsoft Azure — and enabled rapid content delivery. By choosing Equinix, ContentBridge instantly achieved seamless access to thousands of CSPs and NSPs, billions of endpoints, and leading cloud providers like Azure. Plus, they now have industry-leading scalability and expansion capabilities, and remarkably fast delivery to multiple content delivery networks (CDNs).
The company was rapidly outgrowing its existing data center and “owned infrastructure” strategy, and international business volumes were growing quickly. Server maintenance and uptime were major issues, as were reliability, scale and global reach. Driven by these factors, ContentBridge soon recognized the opportunity to create the first truly cloud-based digital content distribution solution by leveraging platform and infrastructure providers such as Microsoft Azure and Google Cloud Platform.
In order to achieve this vision, ContentBridge needed an interconnection partner that would provide top-tier data center facilities, an extensive global presence, direct interconnect access to major cloud service providers, and the ability to house client service teams within the same highly secure facility.
ContentBridge’s existing colocation provider was unable to match the interconnection options with leading cloud service providers and other benefits that Equinix data centers offered. In particular, the incumbent provider could not house a managed service team under the same roof as its equipment infrastructure. Equinix proved the best (and only) choice for everything ContentBridge intended to accomplish.
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