Cloud and Big Data Bring Contextual Awareness to Business Decision-Making


One data point is not much use to anyone. Without the ability to compare it to a series of data points over time, one data point gives almost no insight into the events and objects that comprise the real-world. 



One data point is not much use to anyone. Without the ability to compare it to a series of data points over time, one data point gives almost no insight into the events and objects that comprise the real-world. Of course, this is uncontroversial and has been recognized since humans started gather data, but until recently, our ability to put data into context has been relatively limited.

With the the easy availability of cloud storage and computing infrastructure, big data analytics tools, and copious quantities of data from sensors, mobile devices, and online interactions, context has been taken to another level. Businesses can now gather data from dozens or even hundreds of sources and combine them to give a picture of the world with a greater fidelity than has ever been possible before.

Information Week’s Lisa Morgan gets to the heart of the benefit of contextual awareness when she says:

“Contextual analysis can help organizations better understand why certain things are happening, not happening, or happening not in the way anticipated. Of course, what qualifies as relevant context varies based on the use-case, the environment, and the particular circumstances.”

I’d like to take a look at two examples of how context makes a difference in the enterprise.

Outscale is a leading edge company offering Cloud services to companies of all sizes, ranging from startups to multinational.


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