C-Suite Study: The Customer-Activated Enterprise

Building upon more than a decade of research that has helped to produce the IBM C-suite Studies series, the new Global C-suite Study embodies one of the largest collections of C-level executive insights produced anywhere in the world. The Customer-activated Enterprise is now available for download. Following face-to-face conversations with 4,183 C-suite executives, the study reveals how they view the world.

To obtain an extended vision across the boardroom, we included six major roles in our C-suite Study interviews: Chief Executive Officers (CEOs) and Senior Public Leaders, Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Marketing Officers (CMOs), Chief Human Resource Officers (CHROs) and Chief Supply Chain Officers (CSCOs).

As a result of analyzing our findings, three major themes emerged. Today's C-suite executives must:

• Open up to customer influence
• Pioneer digital-physical innovation
• Craft engaging customer experiences

Register now to get your copy. For additional information, visit ibm.com/csuitestudy