Breaking Down Barriers in Digital Advertising


Do more, faster. It’s an eternal business imperative, but it looks particularly challenging when your industry is already working in transactions that start and finish in one-tenth of a second.



Tejaswini Tilak, Global Content & Digital Media, Equinix

Do more, faster. It’s an eternal business imperative, but it looks particularly challenging when your industry is already working in transactions that start and finish in one-tenth of a second.

According to eMarketer*, Asia-Pacific digital ad spending is expected to increase from US$30.58 billion in 2013 to US$50.18 billion by 2017. In addition, digital display and ad spending in the real time bidding market is projected to rise from US$3.4 billion this year to $8.5 billion in the same time frame. Companies that will contribute to this growth include ad exchanges, ad networks, data aggregators and demand side platforms.

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Equinix (Nasdaq: EQIX) is the world's digital infrastructure company, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix operates a global interconnection platform of more than 200 International Business Exchange™ (IBX®) data centers in 63 metros across 26 countries.
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