Marketplace News Author: Mary Stanhope, Vice President of Product and Marketing
Last week, we offered a little refresher course—in honor of the beginning of the school year—on the marketplace model. Simply put, a marketplace disrupts “business as usual” offloading transactional processes done by people to simplify the connection of buyers and sellers and delivering services. This week’s part two segment covers the ABCs of Global Capacity’s One Marketplace and how this award winning marketplace of networks addresses the inherent challenge of simplifying the buying of network connectivity services.
Connectivity buyers and sellers alike are trying to transact in a fragmented, opaque, complex and inefficient marketplace. Why do buyers and sellers have a hard time finding each other in the telecom world?
- The network market is highly fragmented with multiple network suppliers and technologies
- No one carrier has a ubiquitous footprint, and customer requirements force carriers to extend beyond their own network
- Network supply and pricing is opaque and requires much research, contacts and time to gain insight
- Network delivery is complex with multiple engineering and business friction points
Global Capacity’s unique marketplace model was designed to address the fractured nature of the telecommunication access network market.
Customers take advantage of One Marketplace to simplify and streamline the entire service delivery process and ensure faster, simpler and more reliable rollout of connectivity services. One Marketplace offers benefits, including:
Efficiently connecting buyers with sellers by creating automated real time pricing with transparency into the marketplace of access networks;
Delivering a faster time-to-market with physical interconnects while leveraging a single MSA with uniform terms, conditions and SLAs for less complexity;
Ensuring a streamlined and consistent service delivery for best customer experience regardless of geography and network technology.
A. Efficiently connecting buyers with sellers
The key innovation of the world’s first marketplace of networks is the automation of connectivity pricing, infrastructure data and unique business rules, and the real-time delivery of multiple engineered service options. One Marketplace eliminates the need for manual pricing. The platform automates network design, pricing and ordering offloading and reducing transactional task for network design and IT teams, reducing the complexity of procuring global network connectivity services and freeing businesses up to focus on more mission-critical tasks. The network marketplace delivers:
- Address validation
- Batch pricing requests
- Least cost design
- Competitive pricing multiple global access networks
- Accurate design records
- Secure access through an online portal or API
With these capabilities, One Marketplace is delivering unprecedented transparency, efficiency and simplicity to a complex and highly fragmented market.
B. Delivering a faster time-to-market
A marketplace of networks has an interconnection strategy that gives customers options and ubiquity. The option to connect to any physical location needed. It aggregates bandwidth so that customers get most competitive pricing, and reduces the complexity and service delivery by leveraging existing physically interconnections with a broad range of suppliers, technologies, and geographies. Network delivery is complex and with multiple engineering and business friction points can be inefficient and time consuming with the potential for negative customer experiences. Leveraging a marketplace of networks streamlines and offloads the tasks of interconnecting. Reducing the complexity of interconnection, not only focuses on the physical interconnection of delivering services but also all of the legal and business aspects of partnering with another operator to deliver end to end service; including, meeting expected service levels and making sure that the customer experience is the best that it can be.
C. Ensuring best customer experience
The best marketplaces are not just about visibility and pricing, they continue to focus on the optimal customer experience from that first interaction of entering an address all the way thru procurement to service delivery. By tracking customer’s requirements with unique dynamic business rules, One Marketplace learns how customers buy, reducing the need for repetitive instructions. With a dedicated delivery team and online portal, tracking provisioning and delivery status for each circuit purchased through the marketplace keeps customers informed and delivers a consistent customer experience regardless of geography and network technology.
Has the marketplace model peaked your curiosity? Continue your learning experience, click here to request a live one on one demonstration of Global Capacity’s One Marketplace. Learn how a marketplace of networks can simplify your connectivity needs.