2014 State of Video in the Enterprise

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Video has a positive ROI, with more than 87% of respondents stating that video improves knowledge sharing, communications, and employee creativity.

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85% of respondents indicated that recordings of training and virtual classrooms would be very useful for on-demand viewing.

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62% of respondents consider it very important to be able to watch webcasts on mobile devices, while 40% view the ability to broadcast webcasts from mobile devices as very important.

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Emerging use cases include employee-generated content for sharing best practices/’how to’ tutorials (60% of respondents), help desk/customer service (37%) and recruitment (35%).

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There is a need for video not only to be integrated into existing enterprise tools, but also for a standalone YouTube-like video platform: 70% of respondents say there is value in a standalone ‘Youtube-like’ video portal to serve as a centralized storage location, facilitating video search and management.