2014 State of Video in the Enterprise

2014 State of Video in the Enterprise

Today Kaltura has published its inaugural State of Video in the Enterprise report, the most definitive and comprehensive international study to date on the use of video in the enterprise.



Today Kaltura has published its inaugural State of Video in the Enterprise report, the most definitive and comprehensive international study to date on the use of video in the enterprise. Respondents showed dramatic consensus that video improves knowledge sharing, communications, and employee creativity.

Download the complete State of Video in Enterprise report

The study’s major findings include:

Video has a positive ROI, with more than 87% of respondents stating that video improves knowledge sharing, communications, and employee creativity.

85% of respondents indicated that recordings of training and virtual classrooms would be very useful for on-demand viewing.

62% of respondents consider it very important to be able to watch webcasts on mobile devices, while 40% view the ability to broadcast webcasts from mobile devices as very important.

Emerging use cases include employee-generated content for sharing best practices/’how to’ tutorials (60% of respondents), help desk/customer service (37%) and recruitment (35%).

There is a need for video not only to be integrated into existing enterprise tools, but also for a standalone YouTube-like video platform: 70% of respondents say there is value in a standalone ‘Youtube-like’ video portal to serve as a centralized storage location, facilitating video search and management.

Kaltura provides the world's first and only Open Source Online Video Platform. Our platform includes industry leading media management applications as well as a framework for developing custom applications. That basically means that Kaltura provides you with flexible video solutions to cover all of your needs both now and in the future.
CONTACT
Lisa Bennett
lisa.bennett@kaltura.com
646-290-5445
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