Univision Ramps Up World Cup Across Digital and Social

The 2014 FIFA World Cup is well under way and it is proving to be the most digital and social event in the history of Univision Deportes. The first six days of the 2014 FIFA World Cup have been the most visited days for Univision Digital of all time. Moreover, the live stream of the Mexico vs. Brazil game on June 17 received 3.63 million views, making it Univision’s most watched live stream ever.

This does not come as a surprise. Compared to 2010, this World Cup compared shows far greater digital consumption across live streaming, page views and social media interaction and reflects the broader shifts taking place in the consumer media landscape, notably the dramatic shift to mobile. 

Our World Cup digital experience is centered around our Univision Deportes app. We partnered with industry leader NeuLion to create the newly-enhanced app to deliver the best possible World Cup digital viewing experience, serving as the official home for all World Cup games and content. The app offers fans access to high-quality live streaming coverage of all the games with in-match, real time highlights and stats, multi-camera angle video highlights, schedules, individual club news, rosters and more. In expectation of the tremendous demand for live streaming that we expected, we worked hard to test and re-test with matches before the World Cup to make sure that the viewing experience was the very best possible.

Read more...